Connected. Clever. Bold.

We Bring The Energy and The Unexpected Ideas That Elevate Your Business.



We’re today’s storytellers. Fueled by energy and passion. And the desire to work with good people.
With 35+ years of story telling under our belt, we combine bold, unexpected and infectious ideas with grounded, smart and successful strategies.

Joe Marciniak

All About Joe

You know that guy who always seem to knows someone everywhere he goes? That’s Joe. He’s a connector with out-of-the-box ideas, and who brings the right people together to get incredible things done.

A teacher for 22 years, Joe knows a thing or two about engaging and captivating an audience. He’s racked up nearly 4,000 hours presenting to over 3,000 students throughout his career. Even more, he’s a history teacher who knows the formula for crafting a good story and the energy it takes to tell one.

When he’s not in the classroom, or coaching the championship winning high school debate team or motivating the high school girls’ soccer team, you can find Joe reading news blogs and web sites, enjoying his two boys, doing the husband “Honey Do” list or striking up a conversation with friends on sports, history, current events and politics.

Joe's Q&A

Best known for: Being the life of the party

The last gift Joe gave someone? Aaron Judge signed baseball

Richard Nixon is his favorite historical figure.

His role model and teacher mentor: His son Ian Marciniak

Favorite musician: Bruce Springsteen…just try to stump him on Bruce facts!

Dana Marciniak

All About Dana

Try to tell Dana you can’t have a successful PR career in Buffalo, N.Y. She’ll smile and tell you that’s exactly what she’s been doing for 15+ years.

As a PR consultant and publicist, Dana functions from a place of passionate storytelling that comes in all shapes and sizes. Like powerhouse global brands, including New Era, Delaware North and Fisher-Price.

Drawing on her time with these companies in various PR functions, she spreads an infectious creativity into strategic communications plans for product launches, events and campaigns. She grounds ideas in smart marketing and crafts meaningful connections with key audiences – journalists, bloggers, corporate and licensed partners and celebrities. PR campaigns? Product seeding? Reputation management? Event Planning? Internal communications? That’s all in her wheelhouse, too.

If you want the nitty gritty details of Dana’s impressive PR career, click here.

Dana's Q&A

Dana’s go-to dance move: Salsa

People always tell me I’m so:  Energetic

Her favorite thing was (or still is) on a playground: Sandbox

Two truths and a lie about Dana:

She has three closets full of clothes.

Her mom was going to name her Penelope.

She’s only owned one car in her whole life.

Sandra Bullock would play Dana in a movie version of her life.


Media Relations

We go beyond just pitching stories to the press. We cultivate relationships and build trust with journalists.


We work up close & personal with our clients to tell their stories and connect with their audiences via social media, WOM and everything in between. We have the strategic know-how to create news when it’s not inherently present


Just need someone to bounce ideas off of? We have your back.

Let’s Connect

During my first meeting with 85West, I could start to see immediately how my reputation, image and brand was going to be transformed. Even after a short period of time, their creativity and resourcefulness had a positive impact on the growth of my business. Plus, they’re fun to be around! Not your typical publicists at all.

Keith Hughes, EduTech Guru & Host of HipHughesHistory